The Quick-Reference Guide to the Facebook Conversion API (CAPI)
Everything you need to know: the basics and how to get the most out of it.
Download the guide and learn why you should start integrating with the Facebook Conversion API (CAPI) TODAY.
The advertising world is changing due to privacy legislation and browser policies regarding cookies. As a result, your business may have more difficulty tracking actions on your website through the Pixel and implementing successful campaigns. This can potentially impact your budget, your results and the growth of your business.
Find out why it’s a must to migrate to Facebook Conversion API (CAPI) in this guide. Monetize smarter!
Quick-reference guide content At-a-glance:
CAPI is more technologically robust. How does it work?
CAPI is aligned to the new changes in global data privacy policies. How?
CAPI gets you closer to your customers. How?
CAPI enables you optimise your CPA and increase revenue.
CAPI will be mandatory in 2022 for everyone and it is already a ‘must’ for iOS. Why?